Digital and Visual Communication

Bring Imagination to Life Through Pixels and Creativity

Three students prepare to shoot video in front of large green screen
This two-year program emphasizes hands-on training to ignite students' creativity. Students will fuse imagery, typography and multimedia resources to capture an audience, create marketing material and bring ideas to life. Students are taught graphic design, digital photography and video production using industry-standard software, preparing students for a career in diverse media and advertising. Skills learned will help meet their client needs. 

What You Can Learn

Units of Study

  • Field Overview and Career Planning
  • Ethics and Legal Issues
  • Typography
  • Drawing and Illustration Software
  • Color Theory
  • Logos and Marketing
  • Business and Corporate Design
  • Photo Enhancement Software
  • Digital Photography
  • Mass Media and Direct Advertising
  • Package Design
  • Page Layout Software
  • Publication Design
  • Public Relations and Social Media
  • Video Production and Software
  • Videography
  • Digital Advertising and Graphics
  • Financial Literacy

What You Can Earn

Available High School Academic Credits
At district request, students may earn:
  • English
Licensing/Industry-Based Certifications
Students have opportunities to earn:
  • Adobe Certified Professional:
    • Illustrator
    • InDesign
    • Photoshop
    • Premiere Pro
Work-Based Learning
  • School-Based Learning
  • Educational Tours
  • Guest Speakers
  • Career Fair
  • Co-op
  • Job Shadow

Where You Can Go

Career Opportunities
Minimal Requirement Beyond CTE
  • Print Production Assistant
  • Assistant Videographer
Additional Education and/or Experience
  • Graphic Designer
  • Video Producer/Editor
  • Art Director
  • Animator
Postsecondary Pathways
Dual Enrollment
  • Buffalo State University
    - COM322: Communication Graphics
Articulation Agreements
  • SUNY Brockport
  • SUNY Canton
  • Alfred State College
Intro Video

Enrollment Information

Meet with your school counselor to discuss how Career & Technical Education at WEMOCO can benefit your career development. Your counselor can help you begin the enrollment process.