Digital and Visual Communication

Create Powerful, Purposeful Communications

Three students prepare to shoot video in front of large green screen

Students learn how individual creativity integrates with graphic/multimedia technical skills. 
Coursework utilizes Adobe Creative Cloud to create, design, edit and produce graphic images for web pages, print products and video (including moving images and sound). Students learn how to communicate purposeful and powerful visual and audio messages.

Units of Study

Graphic Communications Overview, plus:

  • Career Planning and Job Standards
  • Ethics and Legal Issues
  • Typography
  • Intro to Adobe Illustrator
  • Color Theory
  • Logos and Marketing 
  • Business and Corporate Design
  • Intro to Adobe Photoshop
  • Photography
  • Mass Media Advertising
  • Package Design
  • Intro to Adobe InDesign
  • Page Layout
  • Public Relations/Journalism
  • Intro to Adobe Premiere Pro 
  • Videography
  • Digital Advertising/Graphics
  • Drones

College Credits

Articulation Agreements

Pennsylvania College of Technology: Articulation Agreement in the School of Sciences, Humanities & Visual Communications

Licensing / Industry-Based Certifications

Preparation for Adobe Certified Associate

Career Opportunities

NYS Career Zone: Multimedia Artists
NYS Career Zone: Graphic Designers

Professional Outlook

Job Projections in Arts and Design: 4 percent annual growth in new jobs through 2026.
Median U.S. Salary: $46,660 per year (in 2018).
Job Projections in Media and Communications: 6 percent annual growth in new jobs through 2026.
Median U.S. Salary: $57,530 per year (in 2018). 

Education Requirements: Most careers in this field, such as graphic design and video production, require a bachelor's degree. 


Jennifer Merkel
Jennifer Merkel brings more than 10 years of communication experience to the classroom including journalism, sports information and public relations. She spent eight years as a BOCES 2 School Information Services communication specialist, providing public relations services to local school districts and BOCES programs. She has been recognized by the New York State School Public Relations Association more than 15 times for her communication work. She holds degrees in communication and English with certificates in public relations/advertising and journalism. 

Enrollment Information

Meet with your school counselor to discuss how Career & Technical Education at WEMOCO can benefit your career development. Your counselor can help you begin the enrollment process.
Intro Video
Presentation Hosted by CTE Students

Program Overview - PDF

Download a PDF overview of the Digital and Visual Communication program information